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Your brand on social media is mandatory

Nowadays, the presence of your brand on social media is mandatory. Social media is an important tool in digital marketing. With over 2 billion social media users, you will have the liberty to market your products to a global community of buyers

The immense rise in the use of Internet has given birth to an e-commerce revolution which has made it easy to market your products on social media. The increased usage of smartphones and better access to the Internet have set a level-playing field for all the brands in the world to get the best out of social media users

In Uganda, most of the brands, organisations are now very active on social media. They have a very strong communication channel with their users and potential buyers. They prefer to make an announcement about their new products, services, sales, launch of an event through social media.

Nowadays, there is stiff competition among brands. Social media platforms act as regulators that annually reward them with prizes and recognition

The rule for success on social media is very simple: You will need to engage people on your social media pages and accounts and keep them guessing about your new products, events or quiz competitions

It is very important that you only focus on those social media platforms where you have more users or potential buyers. This depends on the nature of your product or service

Brands also use social media platforms to offer advice to their buyers or even seek their opinion about their different products and services. Social media has now become an opinion maker and has emerged as one of the most decisive factors in changing fate of many businesses and companies around the globe.

You can use any option like photography, videography or typography to promote your products or services. Take note that it is also important to use the right set or combination of keywords, hashtags, original content, and interactive customer service to reach your target audience

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Frank Byaruhanga is a human rights activist with years of experience in community dialogues, digital communication, advocacy and digital campaigns. He specializes in Media Relation Work, Management and Training with sufficient knowledge in Governance, Accountability, Sexual Reproductive Health and Rights, Youth-led research, Content developer, Creative Activism, Social Media Management and documentary photography.

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